In the commercial, Apple customers are shown as giddy about the new Apple Iphone 5, while Samsung SIII customers walk by the line showing off the feature of the Samsung device. Basically, they make fun of the loyalty of the Apple customers and the Apple brand. But really, isn't it just impressive?
To be fair, I'll tell you right now I am a Samsung user. I own the Galaxy SII. I generally get a new phone every 18-24 months. I'm not the type to go out and buy the newest and greatest as soon as it comes out. But let's get back to the topic at hand.
The dedicated customers that Apple has are a company's dream. And any company should be jealous of this dedication. But recently, Apple has started to fall behind Android according to a recent Ipsos-Reid Poll. Android controls about 36% of the market compared to 29% for Apple and 27% for Blackberry. (Blackberry have really gone downhill lately...wow!)
Apple is starting to struggle and their products are starting to fall behind its competitors. As long as the Apple customer dedication continues, they are unlikely to step up with the best product. But as long as Apple and Android continue to battle it out, it can only be good for the consumer. And that's not a bad thing, is it?